How to Choose the Right Ecommerce Solutions Provider: A Step-by-Step Guide
Choosing the right ecommerce solutions provider is like buying a car or house – you have to look at what you are buying for, what you need, and what you want. Here is how to make the right decision!
Don’t know how to launch your new online store? Worrying about how you are going to build your own ecommerce website? You have nothing to worry about as ecommerce solutions providers are here to help you out. The only problem is that there are so many ecommerce solutions providers out there, which means that choosing one is not going to be easy.
We are going to present you a step-by-step guide that can help you make an informed decision when choosing an ecommerce shopping cart for your new online project. In other words, our guide will help you make the best choice for your online store.
Just like buying a new car, house or business location, when choosing the right ecommerce solutions provider, you need to look at what you are buying for, what you need, and what you want.
First of all, you need to get the features you need. The ecommerce software solutions are a bundle of all kinds of features. These features help you list and display all kinds of products, allow customers to place different products in a shopping cart, allow customers to place an order with the product in their shopping cart, collect the payment for the order, and provide the business owner with the order information. You will want all of these features. Also, you might want better security, design features, and the ability to sync with your inventory system.
The end goal is to determine exactly what you want, what you need, and what you want to pay for all those features.
The next thing is evaluating core tradeoffs. For those who aren’t familiar – a tradeoff is between maximum control and maximum convenience. Once you understand and ready to make that decision, you can start looking at different tradeoffs among various options. The software becomes easier when there are fewer options. The more options one user has – the less comfortable the software becomes.
Now that you have a closer look and sense of what you need and what tradeoffs are – let’s check some specific e commerce solutions providers so you can narrow down your choice.
- 100% Convenience and 0% Control – These solutions allow you to list your products, take orders, and receive payments. However, you are able to control only a little of your customers’ experience. You are highly unlikely to have your own brand or a domain name. You can list your products without complications and upfront fees. The software will provide visitors and customers so you will have to do less marketing. If you are looking for this kind of solution, Amazon, eBay, and Etsy are your best options.
- 70% Convenience and 30% Control – The next solutions are those that allow more control (usually it is allowing to have your own domain name). You can consider this option as something that could help you build your own store but you will still have to follow some rules. If you are looking for this kind of solution – Squarespace, Weebly, and PayPal Button are your best options.
- 50% Convenience and 50% Control – This group provides as much control as you can have before you decide to buy your own server. One of the greatest things is that you have a customer support, which means you are safe in a case of trouble. Some of the best options to consider are Shopify, BigCommerce, and Volusion.
Remember, before you decide, define clearly what you are looking for, evaluate specific providers, launch your store, and do a trial period.