Accor launches the first Hyde Hotels in Dubai

Hyde Hotels, Resorts & Residences, part of the Accor group, announced the first Hyde hotel outside the United States, Hyde Dubai Business Bay, near the iconic Burj Khalifa directly overlooking the canal and the Business promenade Bay. The project is being developed in collaboration with the owner, Emerald Palace Group, who has been developing and building residential projects in Ukraine, the United Arab Emirates and Russia since 1996, including the newly announced Raffles the Palm Dubai.

This news follows Accor’s latest phase of expansion and its proposed joint venture with Ennismore, which will see the creation of one of the world’s largest and fastest growing lifestyle operators. , which should include Hyde Hotels, Resorts & Residences. This will be the fifth opening under the Hyde brand.

Chadi Farhat, COO of sbe, said: “We could not be happier to work with Emerald Palace Group to bring the Hyde brand to Dubai Business Bay and we would like to thank Dr Nver Mkhitaryan for his support in the development. of the property. This opening is a testament to our continued international growth, and in particular, following the incredible success of SLS Dubai, Hyde Dubai Business Bay will continue to bring additional lifestyle experiences to one of the most dynamic destinations in the world. We’ll be bringing some of our best-known concepts to the property with Katsuya, Cleo, and Hudson Tavern.

“We are delighted to partner with Accor to establish the first Hyde hotel in the United Arab Emirates,” said Dr Mkhitaryan, owner of EPG Group. “No expense is spared in construction and decoration, and we are confident our customers will appreciate the attention to every detail. This is an exciting project for our company and its development broadens and complements EPG’s portfolio of hotels and residences.

Hyde Hotel Dubai Business Bay, a five-star hotel, is slated to open in the fourth quarter of 2021. The 276 rooms, all with balconies, will be a mix of standard rooms and suites with views of the Dubai Canal, Dubai skyline and the iconic Burj Khalifa – the tallest building in the world. The hotel will offer three Accor dining experiences, including Mediterranean concept Cleo, contemporary Japanese Katsuya, artisan burgers from Hudson Tavern and The Perq, concept café, as well as a lobby lounge, swimming pool and lounge. Hyde, five meeting rooms and a banquet hall, spa, men’s / women’s lounge, fitness center, swimming pool and shopping area. The hotel’s public areas, rooms and Cleo will be designed by Ciarmoli Queda Studio. The Katsuya Pool and Lounge, Hudson Tavern and Hyde will be designed by Tristan Plessis Studio.

Accor’s introduction of the Hyde brand in Dubai follows the hotel company’s global expansion of its premium luxury and lifestyle portfolio as part of a recent acquisition of the sbe hotel brands. Additional openings include the recent debuts of SLS Dubai and SLS Cancun.

The establishment will be part of ALL Accor Live Limitless, Accor’s lifestyle loyalty program, allowing customers to earn and redeem points during their stay at the hotel.


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