Dubai tourism recovery will welcome 6.17 million international visitors

Dubai’s tourism rebound continues to inspire global tourism recovery, with the city welcoming 6.17 million international overnight visitors from January to May 2022. This is a 197% increase in year-over-year (YoY) compared to the same five-month period in 2021, which saw the city attract more than two million international travellers.

The latest tourism data has been revealed by Dubai’s Department of Economy and Tourism (DET) at its first “City Briefing” for 2022, a bi-annual event that provides stakeholders with an in-depth industry perspective. and partners.

Attended by over 1,200 key leaders, the event also discussed future strategies to further strengthen the city’s position as a global hub for business, investment, talent and tourism.

Helal Saeed Almarri, Director General of Dubai’s Department of Economy and Tourism (DET), said: “The remarkable vision and leadership of Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of Dubai, have always been a source of inspiration. to all of us and this is reflected in the city’s continued success as we focus on improving its position as a global economic and tourism hub.

“We are building on the massive momentum generated by the success of Expo 2020 to drive growth across all of our tourism pillars, from cultural experiences to culinary experiences, while working towards the ambitious goal of making Dubai the most visited destination and the city of the future that will be the best place in the world to live and work,” he added.

“As we look to the remainder of 2022 and beyond, we will leverage the key elements that have ensured the industry’s steady growth year after year since our reopening to international visitors in 2020, delivering an unprecedented diverse destination that delivers unique value and memorable experiences for our guests. This can only happen with the support of our stakeholders, as well as by restoring travelers’ confidence in Dubai as a safe destination.” he noted.

New tourism figures from DET show that overall, hotels in Dubai maintained an average occupancy rate of 76% from January to May 2022, compared to 62% during the corresponding period in 2021.

According to data from hotel management analytics firm STR, Dubai ranked number one globally in terms of hotel occupancy, ahead of other international destinations including New York (61%), London (60%) and Paris (57%), for the month of January. -Period April 2022.

Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), opened the day’s program by providing an overview of the industry with valuable visitor and marketing insights, in addition to an update. update on ongoing activities to encourage more families and international travelers to choose the city for their summer vacation.

The “Stay More, Pay Less” campaign is a citywide initiative supported by more than 60 hotels and resorts, offering guests a discounted deal. The offer includes a stay of seven nights and pay only five nights or a stay of five nights and pay only three nights.

“Dubai’s positive performance is also a testament to the city’s resilience and the success of our recovery strategy. As we strive to take advantage of a robust domestic market and growing international footfall, we are confident that the summer season will serve as an ideal launch pad to further accelerate the industry,” added Issam Kazim.

He also briefed the attendees on the global campaigns and all the attractions in Dubai. This includes Dubai Presents, which highlights the city’s ‘must-see’ attractions through trailers featuring Hollywood and Bollywood stars, and Dubai was selected as the world’s top destination in Tripadvisor Travelers Choice Awards 2022. The event also underlined the drive to position Dubai as a global gastronomy hub which recently received a strong boost with the launch of the Michelin Guide Dubai.

Read: Revealed: Dubai’s first Michelin-starred restaurants

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